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The company uses a structured content methodology to ensure that the right content is served to the right audience at the right time. Each project's content Jewelry Retouching asset includes a story and images, and is coded with metadata - such as challenge level, estimated project duration, project type, and products needed to complete. Site visitors enjoy a stream of content that matches their interests and needs. A clear and consistent set of web content templates also makes publishing and reuse easy and efficient. Getting Started With Jewelry Retouching Structured Content_1 Rust-Oleum has seen a 150% increase in organic search results since launching the company's new website, says Lisa Bialecki, senior director of integrated communications.